Thursday, October 18, 2012

Why mobile apps platform ?

Why mobile apps platform ?
It’s necessary to understand why mobile applications are so important. Organizations and individual users often buy smartphones because they want to stay in touch via email and maintain their calendars and to-do lists while they’re away from the office. Some enterprise customers and many consumers buy smartphones because they’re cool, and they want to stay hooked into current technology. This has led to great opportunities in mobile platform.

1. Ubiquity of smartphones:
Smartphones will increasingly replace feature phones in stores. Nearly everyone will be able to use smartphone apps, not just – as of now – business people, social networkers and gamers.The main driver will be a reduction in handset prices.

2. Manifoldness of possibilities:
Smartphones are small computers which are becoming more and more powerful.
They will be suitable for an increasing number of tasks which have previously been restricted to laptops or desktops.

3. Ubiquity of app stores:
For the foreseeable future, Smartphones will always depend on the app stores.
If you have a smartphone or advanced feature phone you will have easy and convenient access to the world of apps.

4. Unmatched user-experience:
Apps offer a user-experience which mobile Websites or widgets are unable to provide.

  • Mobile Campaigns and Ads
Mobile marketing presents a distinct and unique way to create interactive dialogues with customers. Research indicates that mobile ads perform about five times better than Internet ads. The most common mobile ads are simple text links and display  adds that are sold based on cost per clicks, cost per acquisition and cost per thousand. These ads are much like the  paid search campaigns on Google, Bing or Yahoo! Use mobile marketing solutions to drive participation at exhibitions   or to drive traffic to retail environments.

  • Location-based Services
Location-based shopping coupons using mobile devices are gaining popularity. As mobile users become more acclimated to sharing their whereabouts via mobile devices.In fact, more than 50 percent of respondents indicated that they wanted to receive location-specific advertising.

  • Monetize Mobile Apps
Consider offering a free version of your app and then let users decide whether or not they are willing invest in a premium version with more features and content. Take for example the widely popular Angry Birds iPhone game.  Its ongoing promotion was to offer a free version, while paid subscribers were given access to more challenging   levels and other free add-ons.

5. Proximity to customers:
Mobile devices, especially Smartphones, are much more personal and intimate devices than a laptop or desktop device.  For most users their phones are never further than 1 meter away 24/7. Imagine how attractive it is for consumer goods,   food, and myriad other companies across the economy to be able to place their products and services so close to consumers.

Mobile OS
Desktop OS
Many features
Targeted to ARM
Targeted to x85
Less Powerfull
More Powerful
More concerned with battery life
More concerned with power

List of Mobile Operating System   

  1. Symbian
    1. Developed by the Symbian Foundation
    2. Used to be the largest market share
    3. Nokia is abandoning Symbian for smartphones and only using it for feature phones
    4. Phased out by 2016.

  1. Bada
    1. Developed by Samsung
    2. Samsung plans to convert their feature phones to Bada making them smart phones
    3. Samsung still ships many Android smartphones

  1. webOS
    1. Launched by Palm, in 2009
    2. Bought by HP in 2010
    3. webOS hardware was discontinued in August 2011
    4. Possibly will make its way into printers and HP PCs
    5. HP announced that it will open source webOS

  1. Blackberry
    1. Developed by Research In Motion (RIM)
    2. Originally designed for business use
    3. Highly Secure
    4. Integration with corporate network (Email, contacts, network, etc).
    5. Switching to using QNX OS instead of the
    6. longstanding Blackberry OS

  1. Windows Phone / Windows Mobile
    1. Developed by Microsoft
    2. Replaced Windows Mobile in 2010
    3. New UI (Metro)
    4. Integration with Microsoft services
    5. Zune, Bing, SkyDrive, etc.

  1. Android
    1. Developed by a small startup, Android Inc.
    2. Purchased by Google in 2005
    3. Linux derived
    4. Open source and part of the Open Handset Alliance
    5. Developers have almost complete control

  1. iOS
    1. Developed by Apple Inc.
    2. Runs iPhones, iPads, iPod Touches, and
    3. AppleTV
    4. Based on the OSX Kernel

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